Lead Generation Specialist for the Electrical Industry

Results-backed growth you can count on.

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Our Mission

Our mission at CB Sales Solutions is to empower growth across the electrical industry by connecting distributors and manufacturers with the right customers, opportunities, and strategic partnerships. Through targeted lead generation, industry expertise, and a relationship-driven approach, we deliver high-quality leads that drive sales, strengthen supply chains, and create sustainable business growth.

We are committed to helping businesses navigate an increasingly competitive marketplace by giving dormant or low spending accounts the attention they need. This attention will then create an opportunity for your company to grow the account into what it deserves to be.

I have been a sales representative and area manager for several years on both the manufacturing and distribution side. I understand that your area managers need help, it is simply impossible for them to reach every account. This is where CB Sales Solutions can help by generating leads and making the first call to get your team further along the sales process. One good call could completely change your year.

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From Dormant Accounts to Sales Opportunities in Five Steps

  1. We Get to Know Your Business

    We start by working with your team to understand your products, your customers and what sets you apart from the competition. This gives us the knowledge to represent your business confidently and communicate your value effectively.

  2. We Research Your Accounts

    Using your dormant account list, we research each business to understand its operations, identify potential opportunities and establish the best approach. This preparation allows us to have informed, relevant conversations from the outset.

  3. We Reconnect with the Right People

    We use our industry knowledge and cold-calling experience to engage the right contacts, from buyers and contractors to OEMs, system integrators and end users. Our focus is on re-engaging dormant accounts, uncovering genuine sales opportunities and opening doors for your sales team.

  4. Opportunities Are Passed Straight to Your Team

    When we identify a genuine opportunity, we contact your area sales manager immediately. This allows your team to follow up while the conversation is fresh, build on the interest generated and take the next steps towards securing the business.

  5. You Receive a Detailed Campaign Report

    At the end of the campaign, you receive a comprehensive report detailing the accounts contacted, conversations held, opportunities identified and outcomes achieved. We also provide recommendations for follow-up, giving your team a clear plan to make the most of every opportunity uncovered.

What Influences a Successful Cold Call?

Preparation

Many companies approach cold calling by simply dialling numbers and hoping for the best. Without industry knowledge or an understanding of a company's specific needs, opportunities can easily be missed.

At CB Sales Solutions, I take a different approach. I use my industry experience and knowledge to understand the businesses I'm contacting, speak their language and engage them in meaningful conversations that open doors to genuine opportunities.

Communicating Value

Before making a single call, I work closely with your team to understand what sets your business apart from its competitors. I learn your products, services, strengths and unique selling points so I can communicate your value proposition clearly and confidently.

With my experience in the industrial marketplace, I can position your offering in a way that resonates with potential customers and gives them a reason to listen.

Confidence

Confidence comes from experience. With over eight years of cold-calling experience and thousands of hours spent speaking directly to potential customers, I understand how to make the most of the limited time available to engage a prospect.

I know how to open conversations, ask the right questions, handle objections and identify opportunities that others might overlook.

Industry Knowledge & Terminology

One of the biggest frustrations I've experienced when working with lead-generation companies is a lack of understanding of industrial terminology and customer requirements.

I've received lead reports that lacked the detail or technical understanding needed to identify the true potential of an opportunity. In some cases, I could see how a more informed conversation might have helped turn that initial contact into an order.

This is where CB Sales Solutions stands apart. My understanding of the industrial sector allows me to have more meaningful conversations, recognise genuine opportunities and provide your sales team with leads they can understand, assess and act upon.

Pricing that scales with the leads you receive

A fee to work your dormant accounts, plus commission only when we deliver a qualified lead.

Dormant account reactivation

£1,500 per 50 accounts
  • You supply 50 dormant accounts from your own records
  • We research the contacts and re-engage each account
  • Detailed report on the calls, with advice on next steps
Reactivate accounts

Commission on qualified leads

£150 per qualified lead
  • Paid only on qualified leads from your dormant accounts
  • A lead qualifies when it meets your criteria
  • Every result passed straight to your area sales manager
  • Free replacement if a lead doesn't fit
Get started

All prices exclude VAT.

Book your introduction

We'll reply within one business day to arrange an introduction with your team. You can also email us at cbsalessolutions@outlook.com.